4 Steps to Increasing Your Sales Business owners, sales and marketing managers know that it is a challenge to generate a steady stream of new and repeat business. In spite of all your promotional efforts, you may not be attracting as many customers as you want. When people do call or walk into your showroom (or you visit them in their home), you encounter objections and resistance. Even if they need your product or service it can be tough to close the sale. Over the years, we’have experienced the same frustrations and know that they can keep you from reaching your sales objectives. Fortunately there is a better way to market your products and services, increase your sales, and reach your revenue goals. We outline here a few guidelines to show you how to improve your marketing and grow your business through the use of travel incentives. Strategies and techniques being used by small and large companies alike. Companies who have used these travel incentives are available - What can you do to get more qualified leads and increase the conversion rate of leads you are already generating? Make the Marketing Cycle Work For You The four steps of marketing are as predictable as the phases of the moon. Work with the marketing cycle to generate a steady stream of prospects and to convert prospects to clients who buy more product. No matter how much you might like to have a full moon on any given night, you can’t skip the quarter moon and half moon to get there. Similarly, your marketing needs to take people through four phases and a series of steps to move them from prospect to client and then to “premium client” status. The first phase of selling is Getting Attention. The third phase is Closing Sales; The final phase of the marketing cycle is Increasing Add-On Sales One Step At A Time You can’t affect the moon, but you can control the marketing and sales sequence. You can influence your prospects and generate a steady stream of clients and customers, through the use of travel incentives. Think of your marketing as a series of short flights of stairs into your business. First you help prospects become aware that your products and services exist. Then engage you in your sales process. Then you motivate them to buy from you, then you get them to buy more from you. Step by step, you move them through your business model. If you miss a step or two in the marketing and sales sequence, your prospects will stumble and won’t make it to the closing table and they probably won’t visit again. If you mix up the sequence, prospects will miss a flight of stairs and won’t take the steps you want them to take to become profitable clients. Put these steps in order and you’ll move many more clients and customers through the marketing, and sales sequence to purchase your products and services. 1. Getting Attention If prospects don’t know you or your products and services exist, you won’t be able to grow your business. You want prospects to take notice when you run an ad or send out a mailing. What’s the best way to get their attention so they take the next step and contact you? Give them something they really, really want. Too often, marketing professionals and business owners think that touting their expertise and the benefits of their products and services will get them the attention they want. This approach can be fatal to your marketing. If you bundle your goods or services with something that has wider appeal (like travel) you’ll get more attention and generate more traffic. It’s that simple! To get your prospects’ attention, focus your marketing on their interests and concerns. Let them know that you understand their biggest worries or desires as they relate to your products and services. While your goal is to sell more, the key to increasing traffic is to help prospects get what they want and to realize that you have the solution to their problem or concern. Clients’ biggest concerns are their own needs and wants, not your product features, processes or credentials. Show them that you know all about the problems they are experiencing. You’ll get their attention and have the opportunity to demonstrate your expertise and the products and services you provide. Ideas to Implement • Develop a marketing message that describes the problem you solve for clients and prompts prospects to contact you. • Offer your prospects something they want for free and they’ll take notice. Using Travel Incentives • One of the best ways to get attention is to give your prospects something they already want just for coming into your store, or for making an appointment for you to come to their home. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Application The Problem:- How to get more prospects to an auto dealership? Travel Solution:- A car dealer in Boulder, Colorado wanted to get more prospects into his showroom. Working with travel incentives, the dealership offered a 3 day/ 2 night getaway, just for coming into the showroom. The result? During the month long promotion over 500 people were motivated by the offer to come into the dealership, resulting in over 500 new prospect relationships and 100 additional sales for the month. That’s well over $200,000 in additional revenue as a result of running the Travel certificate program. Engaging Prospects (not exactly like this...lol)
Creating more opportunities to grow your business
Yes, There Is A Better Way
Here is Step1 of 4
(just look around you anyway, and see radio stations, banks, etc using travel to retain, create new clients and keep their clients happy. You get the idea.)
Let's get started:- How To Get More Clients and Increase Profits from Existing Efforts?
If you own a business or are responsible for marketing one, this should be one of the questions you ask yourself on a regular basis. Answering it is critical to the survival of your business. You may be frustrated by the lack of results from your present marketing and sales efforts. Despite time and money spent on advertising and promotion, you are not’t getting as many new clients as you want. And even though existing clients are highly satisfied with the services and products you provide, past work does not’t translate into add-on work or upgrades as often as you would like.
Understanding the Marketing Cycle
People need to know that you exist and find out what it is that you do or offer before they can respond.
The second phase is Engaging Prospects;
once you have a prospect’s attention you need to motivate them to engage you in your total sales process.
before a prospect will part with their hard-earned dollars, they need to be motivated to make a commitment. The only time they’ll make a commitment is when the perceived value of your products and services outweighs the money you are charging.
by upgrading your customers to “premium clients.” Aftermarket goods and services is where your highest profits typically lie.
Getting Attention, Engaging Prospects, Closing Sales Increasing Add-On Sales; a four-step sequence that you can anticipate and influence using the steps that will be discussed below and following articles.
Goods + 
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Start with Client Concerns
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Upcoming - Step 2
Call to Get the Manual in pdf format.
